Search engine optimization (SEO) and content development are one in the same, since you cannot do SEO without content. Without content, there is no rankings. The cornerstone of content marketing is blogging. This is why it is critical to understand how to optimize a blog post for SEO. Today, we at Mainstream Media Works would like to further elaborate on using blogs to optimize the search engine. Conducting keyword research, using key phrases, writing new blogs and optimizing existing blog posts are all ways to rank higher. Below are tips to help your search engine optimization.
SEO Keyword Research
For on page optimization, keyword research is essential. Simply by providing valuable content on a topic, chances are you are naturally including keywords without realizing. In order to find related keywords relevant to your blog post that you may not have considered, there are a variety of tools and techniques. To see what words and phrases they are targeting to bring traffic to their sites, you can spy on your competition, or find keywords related to your topic through web searches. It is important to use keywords throughout your post. It is important to place targeted valuable and relevant keywords where they will have the most impact for humans and search engine crawlers indexing your content. Consider including them in the following places:
– Title tags and meta descriptions
– Introductory sentence
– Headings and subheadings
– Concluding paragraph
– Anchor text
Keep in mind you shouldn’t engage in keyword stuffing. Filling the content with too many keywords can be difficult to read. Those reading your blogs can be irritated, and it can get you penalized by Google. Strategically placed keywords will do the trick.
Be sure to include keywords in the file name and fill out the alternate text field with a brief caption whenever you upload a photo to your blog and use a keyword rich description of the photo.
Add Reference Links
Include a link to the information you are referencing when you mention another blogger or article in your blog post. Though you may also get lucky and receive a link back, it is good blogging etiquette. For any site looking to rank higher in search engine results pages, quality page links are a valuable commodity.
Allow Readers to Subscribe to Your Blog
Whenever possible, include placed RSS or Feed Subscription Buttons and offer viewers the ability to subscribe to your posts through email. Without having to periodically check your site for new content, this allows your blog followers to have instant notification of your latest posts.
Promote Blog Post on Social Media
To create connections with potential and current customers as a small business, you may be utilizing Twitter, Facebook, Google+, or other social media sites. You can promote your blog content on these sites for even more web exposure and assistance.
Website Design, Search Engine Optimization, Content Development & More in Las Vegas, Nevada & Serving the United States of America & Beyond
When you need custom website designing and quality blogs to optimize for your audience and search engines, the experts of Mainstream Media Works would like to assist you! Call us today for a consultation.