The focus of your business can quickly change, just as fast as the technology and current styles do. To help your business is getting the most out of the new online opportunities that are available, it is important that your website remains current with these changes. Redesigning your website can be a high return on investment, though there are instances that can cause your reluctance to outlay the expense of a new website design. Today, we at Mainstream Media Works would like to elaborate on the importance of giving your website a facelift.
Outdated Website Technology / Content Management System
Technology advances fast, and it can be challenging for website platforms and content management systems to keep up. Though it can do alright for a few years, you may be more vulnerable to security breaches and unwanted hacks since your website has been built on older technology you may find your editing choices will become limited as new features become desirable. In order to adapt with technology and maintain greater security, have your website redesigned for a more flexible, contemporary, and progressive platform your website.
Old Looking Website Design
First impressions matter. Research clearly indicates that you only have a few brief seconds to get the user’s attention and to convey enough value to engage them. It is important that your website looks professional, fresh and contemporary in addition to the quality of your website design is a direct reflection on your business image. The user experience is also going to be lacking if the aesthetics of your website design is old the chances.
Website is Not Mobile-Friendly
When accessing information and services on their mobile devices, consumers have different needs. In addition to wanting to have “mobile intelligent” features, like one click dialing for example, mobile users expect to get what they want very quickly and easily. To ensure the best user experience, it is critical that your website is optimized for mobile devices. If you are simply delivering your users to the desktop version of your website you will be losing business due to accessibility frustrations, with about 30% of website visits coming from mobile devices.
Lacking Goal Results
If got the results you wanted, you would probably like it more, no matter how much you like your website. Engage convert, how you attract, measure and optimize your website towards all contribute to your business goals. You need to define exactly what you want your website to accomplish. Along with new technology to really improve your online opportunities, it’s a great time to reassess and use your best thinking as you address the experience with your current website. You can investigate how to build a more functional and effective website, after you know what you need your website.
Business Focus Changes
To support the changes as your business goals evolve, you need to update the website. To shift focus easily and quickly, the great thing about new technology is that it gives your business the ability. In order to expand into different areas, it also gives your business more opportunities.
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If you feel your business’s website can use an update or a complete overhaul, call Mainstream Media Works and let us assist you today!